51. The Global Public-Private Partnership for Handwashing: Enabling Environment for Handwashing – How to Implement a Handwashing Promotion Project

The Global Handwashing Partnership is a coalition of international stakeholders who work explicitly to promote handwashing with soap and recognize hygiene as a pillar of international development and public health. The Global Public-Private Partnership for Handwashing works to save children’s lives and improve health by promoting the important habit of handwashing with soap. This web page shows, in four steps (1. Pave the way; 2. Behavior initiation; 3. Habit formation; and, 4. Monitor & Evaluate), how to Implement a Handwashing Promotion Project. Cost is not the principal barrier to handwashing with soap. Almost everyone in the world can afford multipurpose bar soap, or detergent to make soapy water, though recent surveys have found a soap access equity gap, meaning the world’s poorest households are less likely to have access to soap. Investments in handwashing promotion are very cost-effective, and can also maximize the health benefits of other interventions from access to clean water and sanitation infrastructure to nutrition promotion. However, handwashing behaviors won’t be automatically adopted, and program designers need to: create the right enabling environment; choose critical moments for promotion; select handwashing promotion channels; pursue opportunities for integration. (Link)


The Global Handwashing Partnership (GHP). 2017. The Global Public-Private Partnership for Handwashing: Enabling Environment for Handwashing – How to Implement a Handwashing Promotion Project. Colgate-Palmolive, FHI 360, The London School of Hygiene and Tropical Medicine (LSHTM), Procter and Gamble (P & G), UNICEF, Unilever, University at Buffalo, USAID, The Water and Sanitation Program (WSP) – World Bank. Web Page [Accessed in January, 2017].

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