49. Enabling Environment: What Roles and Functions Are Needed in the New Sanitation Market? UNICEF Sanitation Marketing Learning Series – Guidance Note 6

This Guidance Note presents: the role of the market within sanitation programming; what roles and functions different actors can play to support the new sanitation market; and, how local government can be involved in linking supply and demand to grow and sustain local markets. Sanitation Marketing (SanMark) helps governments to reach their sanitation goals in two fundamental ways. Firstly, it leverages household investment in an improved latrine. Secondly, it leverages and builds private sector investment and capacity to produce and distribute a broader range of improved sanitation products and services. By helping sanitation markets function more effectively to serve low income households, governments can achieve the programmatic principles of sustainability and scale. This Guidance Note is part of the UNICEF Sanitation Marketing Learning Series, a learning initiative designed by the University of California Davis (UCD) to improve Sanitation Marketing knowledge and practice within UNICEF. UNICEF has a unique role to play in supporting local government and other partners to take on sanitation market facilitation roles. This Note also presents practical tips to consider as SanMark activities are developes and implemented and in identifying and supporting actors to take on new roles. (Link)


Pedi, D.; Jenkins, M. 2013. Enabling Environment: What Roles and Functions Are Needed in the New Sanitation Market? UNICEF Sanitation Marketing Learning Series – Guidance Note 6. UNICEF. 7 p.

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